MS Dhoni | Mahendra Singh Dhoni | Run Adam | Captain Cool

MS Dhoni | Mahendra Singh Dhoni | Run Adam | Captain Cool

MS Dhoni, Indian cricket team’s “Captain Cool” has teamed up with Run Adam to launch an app that helps youngsters realize their sporting dreams. Run Adam is a sports talent ecosystem that connects aspiring athletes to their stakeholders on a single platform thereby creating a complete 360-degree marketplace for sporting talent.

K Yeragaselvan, CEO, and MD of Run Adam said, “India is a country of 1.3 billion and we are yet a far reach from our potential in sports. There is resource-hungry talent waiting to be honed and yet there are resources that lie under-used. Our ambition is to enable the talent and resources through technology and such that they can transact easily. It is a privilege to have M. S. Dhoni on board. His high interest and involvement in Run Adam have reinforced our vision to bring the country’s sporting ecosystem under one umbrella to help solve the biggest challenges facing sporting talent.”

MS Dhoni stated the need to identify athletes in early stages of their career to achieve their dreams. He said, “Run Adam through its technology platform will help secure the most important resources for sportspersons, providing easy access to high-quality coaches, venues and sponsors – all of which are imperative for honing skills and improving performance.”

Arun Pandey, MD, Rhiti Sports, the agency which architected this deal and became a strategic partner, averred, “India’s large size and population intensify the problem of access to those who need it most. In sports, lack of access to even the most basic needs can make the difference between success and failure. If an athlete does not have shoes or gear or training, the ability to even perform, let alone excel, becomes impossible. The partnership of M.S. Dhoni and Run Adam is perfect because they have seamlessly aligned Vision.”